{"title":"Courses","description":"\u003cp\u003eSelf-paced courses for operators and creators — practical training across AI, SEO, software, and the skills behind running a lean digital business.\u003c\/p\u003e","products":[{"product_id":"learn-claude-ai","title":"Claude AI for Beginners Course (E-learning)","description":"\u003ch3\u003eLearn Claude AI: The No-Fluff Beginner's Course\u003c\/h3\u003e\n\u003cp\u003eEveryone's talking about AI. Far fewer people can actually get useful work out of it.\u003c\/p\u003e\n\u003cp\u003eThis is the course that fixes that — a practical, self-paced introduction to Claude (Anthropic's AI assistant) built for people who'd rather get on with it than sit through theory. No hype, no jargon, no \"the future of work\" waffle. 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Work through the modules, pass the assessment, and download your certificate. Yours to keep. Study anywhere, at your own pace.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eComplete beginners who want to be genuinely capable with Claude — operators, founders, freelancers, and anyone who'd rather learn the practical reality than the marketing version. No technical background needed.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp style=\"font-size: 13px; color: #6a6a80;\"\u003e\u003cem\u003eIndependent course by DM Apps. Not affiliated with, endorsed by, or sponsored by Anthropic. \"Claude\" and \"Anthropic\" are trademarks of their respective owner, used here only to describe the subject. The certificate is a certificate of completion, not an accredited or regulated qualification. Single-user licence.\u003c\/em\u003e\u003c\/p\u003e","brand":"DM Apps","offers":[{"title":"Default Title","offer_id":47127473356956,"sku":null,"price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/1835\/5356\/files\/dmapps-stacked-light.png?v=1782775878"},{"product_id":"new-manager-training","title":"New Manager Training (E-learning)","description":"\u003ch2\u003ePractical Manager Job Training for First-Time Managers\u003c\/h2\u003e\n\n\u003cp\u003eThis new manager training course is built for first-time managers, newly promoted supervisors and team leads who need practical manager job training without theory, jargon or corporate waffle.\u003c\/p\u003e\n\n\u003cp\u003eYou got promoted because you were good at the job. Nobody mentioned the part where you'd have to tell someone their work isn't good enough, turn down a holiday request, or sit across from a colleague who's now a direct report and have the conversation you've both been avoiding.\u003c\/p\u003e\n\n\u003cp\u003eThat's the job now. This is the course that prepares you for it.\u003c\/p\u003e\n\n\u003cp\u003eSelf-paced, plain-spoken, and built for the person who's managing people for the first time and would rather not wing the hard bits.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAround 25–30 minutes, at your own pace.\u003c\/strong\u003e Nine modules, a quick check after each, and a certificate at the end.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this manager training course is\u003c\/h3\u003e\n\n\u003cp\u003eA practical walkthrough of the difficult workplace conversations new managers dread and usually handle badly the first few times: underperformance, behaviour, saying no, delivering decisions you didn't make, and the feedback that actually changes something instead of just bruising someone.\u003c\/p\u003e\n\n\u003cp\u003eNo theory for the sake of theory. No personality frameworks. Just practical management skills for new managers: how to open the conversation, hold it steady when it gets uncomfortable, and close it without leaving a mess to clean up later.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll work through\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWhy difficult management conversations feel worse than they are\u003c\/strong\u003e — and what's actually at stake when you avoid them.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePreparing without over-rehearsing\u003c\/strong\u003e — the difference between knowing your point and reading a script.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOpening lines that don't make it worse\u003c\/strong\u003e — how the first thirty seconds set the tone for the whole thing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eManaging underperformance\u003c\/strong\u003e — separating the work from the person, and being specific enough to be useful.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHandling behaviour and conduct issues\u003c\/strong\u003e — addressing how someone shows up without it becoming a character trial.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSaying no as a manager\u003c\/strong\u003e — to requests, to ideas, to people you like, without burning the relationship.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDelivering decisions you disagree with\u003c\/strong\u003e — representing the call without throwing yourself or anyone else under the bus.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHandling employee reactions\u003c\/strong\u003e — silence, tears, anger, the counter-argument you didn't see coming.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClosing and following up\u003c\/strong\u003e — so the conversation actually leads somewhere.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho this manager training course is for\u003c\/h3\u003e\n\n\u003cp\u003eFirst-time managers. Recently promoted team leads. New supervisors. Anyone who's just started managing people who used to be peers. People who are technically in charge and quietly hoping the awkward stuff sorts itself out. (It won't.)\u003c\/p\u003e\n\n\u003ch3\u003eHow the self-paced manager job training works\u003c\/h3\u003e\n\n\u003cp\u003eSelf-contained and offline — it runs in any browser with no login, no subscription, nothing to install. Work through the nine modules in order, answer the quick check at the end of each, and your certificate of completion unlocks once you've worked through them all. Your progress saves automatically, so you can stop and pick up where you left off. Yours to keep and revisit whenever the next hard conversation lands on your desk.\u003c\/p\u003e\n\n\u003ch3\u003eCommon questions\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eI've never managed anyone before — is this too advanced?\u003c\/strong\u003e\u003cbr\u003eNo. It assumes you're new to management and starts there.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs this HR-approved policy guidance?\u003c\/strong\u003e\u003cbr\u003eNo. This is about handling the conversation well as a manager. For formal disciplinary process, grievance procedure, or anything heading toward legal territory, follow your organisation's policy and talk to HR. This sits upstream of all that — the everyday manager conversations that, handled well, mean you never get near the formal stuff.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does it take?\u003c\/strong\u003e\u003cbr\u003eAround 25–30 minutes to work through, at your own pace. Come back to specific sections whenever you need them.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs there a certificate?\u003c\/strong\u003e\u003cbr\u003eYes — a self-paced certificate of completion you can print or save as a PDF once you've finished the modules. It's a certificate of completion, not an accredited or regulated qualification.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp style=\"font-size: 13px; color: #6a6a80;\"\u003e\u003cem\u003eIndependent self-paced course by DM Apps. The certificate is a certificate of completion, not an accredited or regulated qualification. Single-user licence.\u003c\/em\u003e\u003c\/p\u003e","brand":"DM Apps","offers":[{"title":"Default Title","offer_id":47127567302812,"sku":null,"price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/1835\/5356\/files\/dmapps-stacked-light.png?v=1782775878"},{"product_id":"business-development-course","title":"Business Development Course (E-learning)","description":"\u003cp\u003eEveryone uses the phrase “business development.” Almost nobody defines it. This self-paced \u003cstrong\u003ebusiness development course\u003c\/strong\u003e strips it back to what it actually is — finding the right people, starting the right conversations, and turning them into work — then walks the whole sales pipeline from first contact to a deal that closes and renews.\u003c\/p\u003e\u003cp\u003eIt’s built for anyone who owns the job of bringing in business: founders, freelancers, account managers, and anyone moving into a business development or sales role for the first time. No prior background is assumed. You start at what BD actually is and finish with a repeatable system you can run every week.\u003c\/p\u003e\u003ch3\u003eWhat this business development course covers\u003c\/h3\u003e\u003cp\u003eTwelve modules take you from the fundamentals to working competence:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat business development actually is — and how it differs from sales and marketing\u003c\/li\u003e\n\u003cli\u003eThe pipeline: the mental model that turns hoping into managing\u003c\/li\u003e\n\u003cli\u003eDefining your ideal customer and sharpening your positioning and value\u003c\/li\u003e\n\u003cli\u003eLead generation, prospecting and research that earns a reply\u003c\/li\u003e\n\u003cli\u003eQualifying honestly so you spend time on the deals that are real\u003c\/li\u003e\n\u003cli\u003eDiscovery, proposals, negotiation and handling objections\u003c\/li\u003e\n\u003cli\u003eMetrics, CRM and forecasting — and building a BD system that runs on rhythm, not panic\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow the course works\u003c\/h3\u003e\u003cp\u003eWork through it at your own pace, on any device — desktop, tablet or phone. Each module ends with a quick knowledge check, so the lesson sticks through active recall rather than passive reading. Reach the pass mark and you can download a personalised \u003cstrong\u003ecertificate of completion\u003c\/strong\u003e (PDF) for your CPD record or portfolio.\u003c\/p\u003e\u003cp\u003eAround 30–40 minutes from start to finish, and yours to revisit whenever you’re stuck on the part it covers.\u003c\/p\u003e\u003ch3\u003eWho it’s for\u003c\/h3\u003e\u003cp\u003eSmall business owners and founders who need to bring in their own work; freelancers and consultants building a steadier pipeline; new account managers and sales hires; and anyone curious about how business development really works, minus the jargon and the hard sell.\u003c\/p\u003e\u003cp\u003eA practical, no-fluff online course from DM Apps. Not an accredited qualification — a genuinely useful one.\u003c\/p\u003e","brand":"DM Apps","offers":[{"title":"Default Title","offer_id":47137292484764,"sku":null,"price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/1835\/5356\/files\/dmapps-stacked-light.png?v=1782775878"},{"product_id":"hr-management-course","title":"HR Management Course (E-learning)","description":"\u003cp\u003e\u003cstrong\u003eGood HR management is more than paperwork.\u003c\/strong\u003e It's getting the right people in, helping them do their best work, and keeping the organisation legal and fair throughout. 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UK-focused throughout.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWhat HR management actually is — and the employee lifecycle that connects every part of it\u003c\/li\u003e\n\u003cli\u003eUK employment law essentials: the Equality Act 2010, the Employment Rights Act 1996, and the ACAS Code\u003c\/li\u003e\n\u003cli\u003eFair, structured recruitment and selection — including right-to-work checks\u003c\/li\u003e\n\u003cli\u003eOnboarding, induction and probation that set people up to succeed\u003c\/li\u003e\n\u003cli\u003eContracts and documentation, including the day-one written statement\u003c\/li\u003e\n\u003cli\u003ePerformance management: clear objectives, regular feedback and improvement plans\u003c\/li\u003e\n\u003cli\u003eAbsence and wellbeing — including reasonable adjustments and mental health\u003c\/li\u003e\n\u003cli\u003eDiscipline and grievance handled by a fair, defensible procedure\u003c\/li\u003e\n\u003cli\u003ePay, reward and benefits — minimum wage, equal pay and total reward\u003c\/li\u003e\n\u003cli\u003eEngagement, retention and development — why good people stay or leave\u003c\/li\u003e\n\u003cli\u003eExit, offboarding and building a proactive HR system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eTwelve short modules, around 25–35 minutes in total, worked through at your own pace. 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